SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!
Need Help? Email [email protected]
  • LOGIN

E-SPIN Group

CONTACT US / GET A QUOTE
  • No products in cart.
  • HOME
  • PROFILE
    • Corporate Profile
    • About us
    • Customer Overview
    • Investor Relations
    • Procurement
  • GLOBAL THEMES
    • Artificial Intelligence (AI)
    • Big Data
    • Blockchain
    • Cloud Computing
    • Cognitive Computing
    • Cyber Security
    • DevSecOps
    • Digital Transformation (DT)
    • Modern Workplace
    • Internet of Things (IoT)
    • Quantum Computing
  • SOLUTIONS
    • Application Security
    • DevSecOps
    • Digital Forensics
    • IT Operations Management (ITOM)
    • Malware Analysis and Reverse Engineering
    • Network Management System (NMS)
    • Network Operation (NetOps)
    • Network Performance Monitoring and Diagnostics (NPMD)
    • Penetration Testing
    • Secure Development
    • Security Information & Event Management (SIEM)
  • INDUSTRIES
    • Aerospace & Defense
    • Automotive
    • Banking & Financial Markets
    • Chemical & Petroleum
    • Commercial and Professional Services
    • Construction & Real Estate
    • Consumer Products
    • Education
    • Electronics
    • Energy & Utilities
    • Food & Beverage
    • Information Technology
    • Insurance
    • Healthcare
    • Goverment
    • Telecommunications
    • Transportation
    • Travel
    • Manufacturing
    • Media & Entertainment
    • Mining & Natural Resources
    • Life Sciences
    • Retail
  • PRODUCTS
    • Brand Overview
      • Acunetix
      • E-Lock
      • Hex-Rays
      • Immunity
      • Progress | Ipswitch
      • Metageek
      • Qualys
      • Parasoft
      • Tenable
      • Titania
      • Veracode
    • Rest of Brands
      • Adobe
      • BeyondTrust
      • Core Security
      • DefenseCode
      • HCL
      • ImmuniWeb
      • LiveAction
      • McAfee
      • Micro Focus
      • Microsoft
        • Microsoft Surface
      • Netsparker
      • Nutanix
      • Paessler
      • PECB
      • Portswigger
      • Red Hat
      • Riverbed
      • RSA
      • Solarwinds
      • TamoSoft
      • Trend Micro
      • TSFactory
      • Trustwave
      • VMware
      • VanDyke
      • Visiwave
    • Services Overview
    • Line Card
  • e-STORE
    • e-STORE
    • eSTORE Guide
    • SUPPORT
  • CAREERS
    • Careers
    • Culture, Values and CSR
    • How We Hire
    • Job Openings
  • BLOG / NEWS
    • Blogs and News
    • Resources Library
    • Calendar of Events
  • CONTACT
  • Home
  • Global Themes and Feature Topics
  • 13 Augmented Reality For Marketing
13 Augmented Reality Technology Advantage
0
E-SPIN
Thursday, 11 January 2018 / Published in Global Themes and Feature Topics

13 Augmented Reality For Marketing

Below is advice how you can take advantage of augmented reality when developing your marketing strategy.

1. Get Creative
In the age of augmented reality, all marketers need to be focused on being ahead of the game. Are you a service-based business? Can you create an augmented tutorial of your services? Are you an e-commerce company? Can you have a 360-augmented view of your products? Let your product or service guide your strategy.

2. Provide A Firsthand Product Experience
IKEA perfectly incorporates AR into its marketing strategy to give customers a firsthand look at how any product will fit into their home. The same could be used for e-commerce platforms looking to provide firsthand experiences using products that you could only get in a brick-and-mortar establishment.

3. Let Your Strategy Define Your Applications
If you have a strong strategy, creativity will find a way to unleash itself into available media options that are accessible to your target. Apple didn’t invent a new technology, it accelerated its reach to everyday consumers. Marketers will now be able to justify learning the stack and truly understand the options AR can offer; a sizable portion of their target will soon have access to AR.

4. Preview The Product Virtually
Businesses can use augmented reality to let users preview, interact and experience the product or service before they actually step foot in the store — like a nail salon, having people try on nail colors before they get a manicure.

5. Build Hyper-Relevant Experiences
Apple’s ARKit will usher in an entirely new era in mobile. For brands/developers, this means the opportunity to create hyper-relevant experiences. From the most basic augmentations of physical spaces to something like Snapchat’s Jeff Koons global scavenger hunt, the new iPhone will challenge developers and creatives to rethink the static UX/UI of existing apps.

6. Focus On Consumers
While this concept has been around since the ’80s, the technology is still not consumer-friendly. Other than Pokémon GO and a handful of other apps, AR has made little to no dent in the consumer market. Developers can take advantage of AR by focusing on integrating with people’s lives (be it Yelp with AR or an AR social network). The market’s growth will quickly follow.

7. Use It With Careful Consideration
ARKit makes it easier than ever for developers to create AR experiences. However, this can be easily abused. Any developer can drop a 3-D model into an augmented view, so they need to focus on creating an entertaining, engaging or useful experience that will stand out from the oncoming flood of AR apps.

8. Be Useful
AR objects will be tested by many and will quickly reach a point of commoditization. To stand out now and in the future, be useful. Help a person visualize a new purchase, try out a new look, give more information or entertain their friends.

9. Create Something Functional
Some of the most profitable people during the Gold Rush were those who sold pickaxes. Rather than trying to build the next Pokémon game, think of designing functional applications that ease people into this new notion of using AR in ways that enhance their otherwise mundane experiences.

10. Enjoy Experiential Fashion
The biggest opportunity has to be for apparel. AR could be the e-commerce equivalent of a fitting room. Warby Parker recognized that people need to see what they look like in glasses before they will make a purchase and they were early adopters of a webcam AR solution on their e-commerce site. What is one storytelling tip you have for young brands to make their stories and purpose more memorable?

11. Try Experiential Marketing
The new augmented reality for the iPhone is a great opportunity for a brand to utilize this with experiential marketing. Consumers are spending on experiences, and if you can create an experience around this new feature while staying super relevant with new technologies, I see this as a huge win for brands.

12. Enhance Brand Experiences
For the brand experience industry, AR can take mobile apps to the next level for live events. By recognizing objects around an area, we can feed attendees with sponsor updates, booth locations, activities, speakers, product displays and social profiles of other attendees. Mobile devices could even act as wayfinders by recognizing where attendees are in the 3-D space and guiding them through it.

13. Push Boundaries
Augmented reality can really help push the boundaries for brands. In particular, business-to-consumer brands can get creative with how they get potential customers to engage. IKEA is the perfect example of this — the IKEA app utilizes augmented reality to allow users to view a piece of furniture in their house or apartment, which can be a major influence in a purchase decision.

Feel free to contact E-SPIN for augmented reality infrastructure availability monitoring and security management.

To know more about Augmented Reality, please click on the link below:

  1. Augmented Reality vs Virtual Reality
  2. 8 Industries Benefiting from Augmented Reality
  3. 4 Ways Augmented Reality Will Transform the Medical World
  4. Augmented Reality in Education
Tagged under: Augmented Reality

What you can read next

What Will E-Commerce Look Like in 2020
What Will E-Commerce Look Like in 2020
How to achieve TechQuilibrium in the right way
Reimagining business in the new normal

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Shift Left Security accelerated as world toward DevSecOps

    Shift left security is nothing new, we have ext...
  • Cyber warfare requirements and the need to accelerate

    US Biden government is just hiring senior publi...
  • Mobile Application Security Testing (Mobile AST) Solution

    Since 1997, the Nokia 6110 included a built-in ...
  • Next wave for the change

    While the COVID-19 pandemic has yet to end, due...
  • Webinar Veracode Static Analysis (SAST)

    This is routine hour long technical overview, h...

Recent Comments

  • Dorai M on 5 Common ML Challenges Data Scientists Face

Archives

  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • March 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • January 2015
  • December 2014
  • October 2014
  • September 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • February 2012
  • July 2011
  • June 2011
  • February 2009
  • July 2008

Categories

  • Acunetix
  • Adobe
  • Aerospace and Defence
  • AppSec Labs
  • Automotive
  • Banking and Financial Markets
  • BeyondTrust
  • Brand
  • Chemical and petroleum
  • Codified Security
  • Commercial and Professional Services
  • Construction and Real Estate
  • Consumer products
  • Contact Us
  • Core Impact
  • Core Security
  • DefenseCode
  • E-Lock
  • Education
  • Electronics
  • Energy and utilities
  • FAQ
  • Food and Beverage (F&B)
  • GFI
  • Global Themes and Feature Topics
  • Government
  • HCL
  • Healthcare
  • Hex-Rays
  • IBM
  • Immunity
  • ImmuniWeb
  • Industries
  • Information Technology
  • Insurance
  • Ipswitch
  • Job
  • Life Science
  • LiveAction
  • Logpoint
  • Manufacturing
  • McAfee
  • Media and Entertainment
  • Metageek
  • Micro Focus
  • Microsoft
  • Mining and Natural Resources
  • Nessus
  • Netsparker
  • News
  • Nutanix
  • Paessler
  • Parasoft
  • PECB
  • PortSwigger
  • Pradeo
  • Product
  • Qualys
  • Rapid7
  • RedHat
  • Retail
  • Retina
  • Riverbed
  • RSA
  • Security Innovation
  • Security Roots
  • Services
  • SILICA
  • Smart City
  • Soft Activity
  • SolarWinds
  • Solution
  • Symantec
  • TamoSoft
  • Telecommunications
  • Tenable
  • Titania
  • Transportation
  • Travel
  • Trend Micro
  • Trustwave
  • TSFactory
  • Uncategorized
  • Vandyke
  • Veracode
  • Videos
  • VisiWave
  • VMware
  • Webinar Archive

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org

CORPORATE

  • Profile
  • About us
  • Careers
  • Investor Relations
  • Procurement

SOLUTIONS & PRODUCTS

  • Industries
  • Solutions
  • Products
  • Brand Overview
  • Services

STORE & SUPPORT

  • Shop
  • Cart
  • Checkout
  • My Account
  • Support

PRODUCTS & SERVICES

  • Industries
  • Solutions
  • Products
  • Brand Overview
  • Services

FOLLOW US

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Google+
  • YouTube
  • WordPress Blog
© 2005 - 2020 E-SPIN Group of Companies | All rights reserved.
  • Contact
  • Privacy
  • Terms of use
TOP