3 Benefit Cognitive Computing to Business Value

1. Put every employee behind the wheel
In the automotive industry, the only thing more unique than the make, model, and color of every car is the financing package for every customer. Each driver has a unique mix of income sources and savings that are used to determine their loan offer. This poses a huge challenge for financial service agents who must look through all of this data and determine the most beneficial price and payment plan for both the buyer and the manufacturer.

With the customer’s consent, agents can use cognitive technologies to search and analyze the customer’s data sources ranging from their driving history to their credit score, to then create a transparent 360-degree view of the customer. Empowered by this information, agents can make justifiable offers that align with the customer’s finances and needs. This cognitive vetting process prevents agents from having to break the customer interaction in order to manually dig through structured and unstructured data or get a supervisor or tech support on the phone. From the sales frontlines to the back office and every other department in between, cognitive systems are able to empower teams to improve customer satisfaction and drive business growth.

2. Detect product safety issues proactively to avoid costly recalls
When it comes to assessing product performance, cognitive analytics are incomparable. By monitoring usage data and crash reports, cognitive technologies can quickly identify the source of a device malfunction and determine the best course of corrective action—be it a recall, software update or assembly line adjustment.

Product issues can have a serious impact on businesses. This is especially true when these problems manifest themselves as product safety issues causing injury, or even death. Whether it’s a car or a children’s toy or an advanced medical device, product safety issues don’t just result in negative publicity about your products and services, they can also lead to millions of dollars in lawsuits and liability.

Companies need to leverage all their internal, external and publicly available data to identify issues as quickly as possible to get ahead of and avoid negative press, huge penalties by industry regulators, and most importantly, to protect the safety of their customers. Identifying emerging issues before they escalate helps protect reputations, customer loyalty and money. This also helps avoid significant time-to-market delays that occur when devices fail to perform as intended.

3. Cognitive Solutions Can Improve Everyone’s Performance
Nothing hinders someone’s performance like poor health, and cognitive technologies are helping mankind combat some of the world’s most difficult diseases by pairing decades of clinical research and patient data with cognitive analytics. This allows doctors to better identify potential risk factors for their patients and put them on the best treatment plan for their specific health profile. As for researchers, these insights could reveal patterns that lead to new, more effective pharmaceuticals. The result is workplaces with healthier and productive employees.

Feel free to contact E-SPIN for the various technology solution that can facilitate your cognitive computing infrastructure availability and security monitoring.