If your company still not taking advantage of CIAM (customer identity and access management), you should be now. But, what components do you need to include if you want to succeed the perfect CIAM platform? One that meets all of your organization’s needs, both now and in the future? There some key features that are essential if you want to implement a strong customer identity and access management framework.
1.Advanced Friction-less Security
CIAM’s initial focus is to always able to manage access securely, with many advanced functions evolving from crucial starting point. In addition to the old access method, modern customer identity management solutions will enable friction-less security. By enabling seamless authentication between people, systems and things, CIAM also enables low friction access for everyone, while still being secure.
2.Secure messaging and integration
The best CIAM platforms have comprehensive messaging and orchestration services that provide the integration layer for transporting data and integrating across all actors on the network.It automates the process of integration needed to meet people-to-application, people-to-thing, thing-to-applications and thing-to-thing connectivity.
3.Integration with API’s
API’s let you quickly integrate systems that need to work together across providers. So, the API’s will available from your CIAM provider to work with every system that can benefit from CIAM Integration. To make most of your CIAM solution, it need to integrate seamlessly with your CRM, bussiness intelligence, analytic, content management and marketing automation systems. You also need to know that your vendor has the capacity to create effective APIs to let you take advantage of new technology as it comes online.
Gives you much deeper and clearer understanding of each customers. This can be used for:
- monitor/improve customer experience
- feed data back to product development teams
- hone sales and marketing functions
- deliver targeted content effectively
So, the main thing to remember is that CIAM is all about customer experience (CX) and customer trust. More than just an identity platform, and more than just an access management solution. Feel free to contact E-SPIN , we can offers a way to go beyond customer expectations and address your CIAM requirements.