The emergence of technology promotes travel and tourism industry changes on how companies interact with customers. Accordingly, travel companies adopt various technologies to enhance operational efficiencies and meet customer expectations, according to leading companies.
Most of travel companies using various technology to engage with customer when customer in traveled. If travel companies want to success in travel and tourism industry, companies need to create a balance between technological innovation and human element. Enhancing customer experience must always be behind the minds of travel and tourism companies when investing in technology.
Here are the five trends to watch out for in travel and tourism industry in 2018:
1.Augmented and Virtual Reality(AR and VR). The past few years have seen increased popularity of AR or VR among travel and tourism companies, and the trend will continue. This technology is used either for content marketing or for enhancing customer experience. For example, airlines have begun using VR technology to show travelers first in the cabin, to increase ticket sales or ancillary services.
2.Artificial Intelligent(AI). AI is behind many of the emerging technologies and innovations in the tourism and tourism sectors. Ways of helping the industry can be classified into three main categories: Machine Learning, ChatBots or TravelBots, and Robots. Thanks to AI, operations that usually require human intervention and plenty of time to learn new skills, can be automated, thereby speeding up the process, while improving quality and performance, and reducing costs.
3.Internet of Thing(IoT). IoT has the potential to shape the future of the travel and tourism industry, and companies have begun to realize that. An example of an industry player using IoT to reduce concerns and the pressure level associated with the missing bag.
4.Voice Technology. Voice technology is another digital novelty that began to disrupt the travel and tourism sectors, as more and more customers turned from search to voice interaction. More and more hotels have started experimenting with voice enabled devices.
5.Wi-fi Connectivity. When traveling, people want to be constantly connected, whether to get destination ideas, options about places to visit or eat, find directions to places of interest, or share their experiences with friends through social media or other platforms. As a result, investing in network services helps companies offer a smoother and highly personal experience to customers, improving operational efficiencies, real-time decision making, physical enhancement (through CCTV) and cyber security, as well as data privacy.
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