The global food and beverage industry is ever-evolving and it has become apparent that only the adaptable brands will survive. We believe a restaurants success will hinge on meeting consumers’ needs by harnessing technology and creating experiences and diversity.
Here are 6 Major Trends changing the Food & Beverage Technology
1.The art of dining is creating theater
Dining out has become an experience. Studies show that restaurants who bring ‘theater’ to the table see the most success either through the venue’s design or by creating a memorable event.
On the other hand, there is the Global Dinner in the Sky group which allows diners the chance to enjoy a freshly prepared meal whilst suspended 25 meters above London. One for the more adventurous dinner.
2. Food and technology
With an increasing number of insects being used in recipes and lab-grown meats being cultivated from cow cells. If the technology is developed, researchers say it could become a sustainable way of meeting the world’s growing demand for meat.
3. Digitalised dining
Diners can now monitor their calorie intake through their phone or smart watch or use Geo-location technology to find their closest branded restaurant and order their Favorited dish.
4. The rise of the aspiring gourmand
The kebabs combine seasonal ingredients and the wood-fired flavors of the Middle East, near East and South Asia.
Another trend is the combination of two seemingly random foodstuffs to create an unusual hybrid, such as London’s Bubble-dogs restaurant which sells champagne with its hot dogs.
5. Pop-up restaurants keep popping up
Pop-ups are everywhere nowadays, from empty warehouses, overlooked pubs and faded theaters to high-end department stores. However, despite the growing diversity of travelling restaurants, they do all have one thing in common – exclusivity.
6. Diverse consumers
We are seeing an increase of people from diverse backgrounds eating out more, often sharing the same space. Businessmen are deep in conversation sitting near students checking their phones, while boisterous families nearby decide what to order.
Brands face the challenge of catering for these different demographics simultaneously. Restaurants are having to use their spaces intelligently, dividing up different dining areas or using different decor to naturally appeal to various groups.
Meanwhile, diners’ increasingly sophisticated palates demand more choice of foods. This is why you will found no surprising even restaurants in the modern days is leveraging modern technology. From booking and reservation website, mobile application booking, reservation, ordering and home delivery, customer relationship management (CRM) to understand their customer better in term of life time value (LTV), preference, birthday etc to customized the in restaurant experience, big data and business intelligence (BI) to predict future demand and target specific customer segment and so on. Opportunity and mean to digital transformation (DT) is everywhere, just a matter for spot it mobilizing resources to implement it.
Feel free to contact E-SPIN for the assisting in your digital transformation (DT) journey in Food & Beverage industry, for your strategic and operation requirement, from modernization, digital transformation to existing technology infrastructure availability monitoring, security testing and protection.
