In the age of spying everyone for every online activity, most of the general user and public at large remain unaware or unknown what information you are under “consent” to give to application and service provider to know about what you do, search and what transaction you are performing in exchange for using the application or service as free.
Some are open to let you know it is an ad sponsor application, some are advertised as free and you just need to accept the long list of end user license agreement (EULA) where most of the users will typically ignore and just simply click accept.
Some is in consider for as been ordinary people, do not have much value for been in spy, but they forgot about what those information can use to profile and focus on provide most likely you will response advertisement to most likely get the click and response. Or simply focus on sending you more likely you will respond to information.
Unethically or illegally is of course not most of the consumer and buyer will be accepted, but it has been “warped” in different ways and most of the people are given their consent without even knowing it. More and more Privacy Enhancing Technologies (PETs) is developed and forced to be implement by most of the countries due to regulatory compliance basis, and the matter for how aggregate of the privacy been use to store in big data, analysis and to predict for likely response for what kind of stimulus is advanced marketing modeling that with or without you realize in the past is now been surface, as it required you to declare and let the user to decide whether to give you certain rights to collect those information.
If you read the news, you will notice that the one that most protests about implementation of related regulatory compliance and PETs is those established giant corporations, because it is part of their business model to use them to perform a lot of backend business. Some are selling it to advertisers who are interested in a more specific segment of the potential buyer they can target with.
Parenting is also instead for spying on their child online activity, but that comes with the good intent to make sure their children are engaged in the right online activity, and intervene as necessary. Same goes for enterprise employee productivity monitoring of a similar nature. We will move that out from this post and we focus on the commercial spying in nature online activity only.
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