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Top 4 Digital Technologies trends in Retail Industry
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Friday, 17 June 2022 / Published in Global Themes and Feature Topics, Healthcare, Industries, Information Technology, Manufacturing, Media and Entertainment, Retail

Application of digital human in different industries

Digital human, an AI-driven innovation that is widely used in media and entertainment industry has now beginning to gain attention from the world as its approach shows significant potentials in accelerating growth in organisation. Undeniably, the era of digital human has arrived as the application of digital human started to expand across industries. How does digital human contribute to different industries?

No longer centered around media and entertainment, now, more industries can benefit through digital human.  The application of digital human is expanding, from manufacturing, healthcare to retail industry.

1. Media and entertainment

The application of digital human in media and entertainment has long existed. The contribution of digital human in this industry is mostly related to realism performance. With many technologies being introduced into application, consumers had become aware and able to identify between fake and real action. Digital human improves the performance of the computer generated characters in movies as well as video games giving them a human touch instead of artificial action.

2. Manufacturing

Manufacturing and the use of compound machines and robots are inseparable. The use of this complex machines unavoidably leads to occupational health risk where the heavier the machine is, the riskier the work environment will be. Over the years, data has been used to instigate a situation that can gives out input on risk and other possibilities  to manufacturing industry. With the application of digital human, manufacturing industry is able to conduct multiple simulations which include dangerous situation that provide accurate results as using real human.  This help the industry in constructing the best practice and measures into their environment thus reduce risk of their working environment.

3. Healthcare

Training and process are among the major essentials in healthcare as it is essential to continuously improve the medical practices in order to provide better and more accurate results in curing people. Digital human plays an important role as it can assist medical research through simulation. With data being integrated with digital human that is AI driven, medical practitioner can have better understanding on side effects of every medical practices conducted thus make the best choice on practice available in curing the related health problem.

4. Retail

Customer satisfaction has always been the top priority in retail industry. The rise of digital business introduces the use of digital assistant which its implementation offers ever  ready and immediate respond to the customer’s inquiries. Similarly, as in the media and entertainment industry, consumers are expecting and demanding great services as technology advances. Digital human which is available at all time and exert human-like respond to consumers helps enhance user experience thus increases satisfaction.

E-SPIN Group in the enterprise ICT solutions supply, consulting, project management, training and maintenance for multinational corporations and government agencies across the region E-SPIN do business. Please Feel free to contact E-SPIN for your enterprise digital transformation initiative, project requirement and inquiry.

Other posts that may interest you,

1. Future digital communication -What is digital human

2. Rise of Robotics and AI involvement in all kinds of jobs

3. How digital human improves digital communication today? 

4. The need for digital human – why is it important 

 

Tagged under: Artificial Intelligence (AI), digital human, healthcare, manufacturing, Media and Entertainment, Retail

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