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Automotive transforming to balance agility and stability toward EV world
Postpandemic future begin now, every nation is gear toward economic recovery, and attempt to accelerated the COVID-19 reset. Today let focus on Automotive transforming to balance agility and stability toward EV world.
From smart factory to automated and on demand smart production, to mobilising resources transformation toward electric vehicles (EV) and smart car. Every forward thinking player will balance between future flexibility and current stability toward the transformation. Simply follow and shift is not enough, and overemphasising stability can lead to inertia and outperform by the rest of player in the industry. Big player focus on entire product line transformation, offer all the EV for their existing product line.
Depending on the current market player position, we expect the market leader to lead the change, where the following is reactive to it. Market niche players continue to focus on their niche segment. As such, we expect big power houses to offer a range of the EV replacements, and they are expected to lead the market for a few years on the EV market share. Unless they are surprising to everyone expected, and fall behind or delay in their market model rollout.
We expect to see technology players enter the market with their technology powered smart cars that will most likely wow the market with some one of the new features existing car players have ignored for a long time as well. Just think how the past Apple iphone smartphone invented and transformed the entire industry, same goes to the ipad and smartwatch, and the recent ARM-based chip. We expect smart cars that will bring new benefits to the industry.
Smartphones and smartwatches integrated into smart cars are nothing new. What the market expects to see is how it offers what else that transforms the car and automotive industry, beside self-driving cars (or formerly known as connected and autonomous vehicles (CAVs) as one of it. Automotive transforming to balance agility and stability toward EV world, which can mean a lot differently for the player and buyer, are you picking up something from the post?
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