Benefits of digital transformation in the hospitality industry

The more technology grows, the more changes we will see for the benefits of digital transformation in various traditional industries. Why? Well it is because there are so many benefits for both parties; the business itself and the customer. Many companies understand the benefits of digital transformation in the hospitality industry is they can have more brand awareness, increase operational efficiencies and they can serve for better customer experience. There are many kind of trending technologies now such as Integration of Technology(IoT), Virtual Reality (VR), digital housekeeping and concierge and many more that give us as customer or business owner many good advantages. So here are a few benefits of digital transformation in the hospitality industry based on our opinion:

 

No more long line
Examples, self service options as check-in’s or even guidance in airport, you can reducing queues . Customer or users no more  or throw extra time to check in or using services.

Increase communication flows
Also hoteliers can regularly update any interesting offer deals or latest news to their customers  and you can give them access to content that can automatically be updated. And, hotel companies are not only able to create highly targeted digital campaigns but also to measure their success.

Take green initiatives
By using IoT, you are going green and environmental friendly. Using less paper example you print less key cards, less boarding passes and less papers, creating with all digital. Also you end up consuming less, for example by heating the room only 30 min before the guests come back instead of keeping it warm all day, etc.

Know your customer
With the help of data analytics you can understand better your customer, you get more information regarding preferences and tastes.

Personalize your offer or mass customization
Based on your guests profile you are able to provide high level of assistance and therefore increase the satisfaction. Hoteliers will benefit from more personalized guest experiences, improved operational efficiency and increased revenues.

Improve your performance
Your employees will be able to offer better services because they have access to more information about customers, and also because you get better coordination & communication between departments. And hotel companies able to create highly targeted digital campaigns and also can  measure their success.

So, to conclude, digital transformation represents a whole bunch of opportunities for the hospitality industry. It has a huge and positive impact on traditional businesses. Some people still believe that there aren’t a lot of ways to be innovative when it comes to the hospitality & travel industry, but its really the opposite. If you are in the hospitality & travel industry and that you have not adopted a digital strategy, I guarantee you are losing quite a lot of customers to competitors that are more responsive to customer needs and have become unique in the market. Digital transformation has reached mainly all the industries, and hospitality is one of them.