Benefits the Connected Retail Space Will Provide to Consumers

In the digital world, most retailers realize that continuing applicable to consumers affects making an engagement to using technology to advance fully-connected, appealing experiences which are not only seamless across all channels, but also make it both efficient and valuable when customers visit physical stores.

The main four benefits the connected retail space will provide to consumers, and all the current and future retailer should be aware for :

1. The connected consumer and their connected space

The first benefit of the connected space is that the store becomes as connected as the consumer. All that the consumer can see can be touched, adapted, explored and more finely tuned to the objective at hand. For example, the common product label on the shoes with size and price, do customers really get as much detail as they need? Of Course can’t, but if all of these products had one common Internet-enabled system, such as a sensor, sticker or RFID tag, customers could access all of the information from their smartphone. This would help the consumer to compare prices, see stock details and make a much more informed decision about what they’re purchasing.

This is to conceive a everywhere system which connects every product, grant the consumer to compare and vary rather than cope with small print or not knowing at all. And also, the truly connected store provides an information and evaluation curve. From this data cycle, evaluation becomes more frequent and the experience becomes more informed. The space is not just a space but it’s a fully switched on structure that adapts, tracks, measures and adjusts at every possible road.

2. Retailtainment within the connected space

The connected space gives a better shopping process, which provides a better overall experience. Currently trending, such as stores that become clubs, music events, bars, coffee shops and more. Connected space attracts the consumer to making decisions of whether they want to buy or not. It’s also, the brand allows to make a true connection with the consumer. Which isn’t based on how much they spend, but rather on their future potential to spend within their own personal network. although the retailtainment spaces want to provide entertainment, with shopping as an added later.

Some of the ways the connected space will facilitate this includes:

• Virtual mirrors: customers can try at items by choosing them on screen instead than having to physically try them on in a fitting room.
• Interactive experiences: vending machines, Items displays and digital screens can be played with, changed and personalized to shopper preference.
• Social media gamification and community building: products are released for the price of an image in social media, which is, tweet or Instagram
• Voice user interfaces (VUIs): visitors can interact with products or displays using voice recognition alone.

3. Easier navigation

This is a one of the part application of the connected retail space of the upcoming is the ability to be more athletic and at scale. Heretofore, items were stocked and displays handled, and the turnabout of these ecosystems was fairly slow. With more data and smarter products, which can work in tandem with personal opinion and even smart digital signage screens that dynamically adjust. From there the result will be a more fluid navigation and store setup.

Some of the ways the connected retail store will become more agile and easier to navigate in the connected space includes:

• Connected doors with sensors that allow personnel and customers to enter and exit without assistance, particularly for VIP perks or special events.
• Smart lockers or distribution systems that allow customers to collect pre-ordered products autonomously.
• RFID-enabled inventory tracking that allows staff members to keep better control over perishable goods and the availability of specific items.

4. More meaningful relationships between customer and brand

The connected retail space is to create much more meaningful relationships between brand and consumer. The stores have to look more attracted, because whatever  shop displays and offers are all designed to make the customer buy. Whether this makes them buy into the community culture and brand is another feature. The connected retail store helps customers to catch and understand more about the brand.  It links up with so-called “publicity stunts,” such as personalization of items, gamification and mini events, and creates a shopping experience that is more about shopping as a leisure activity than as a purchasing one.

The future connected space of retail is one that is folded over the customer. This connected experience couldn’t be further from our original store experience today, where the shelves and the format look the same for each shopper. The connected space of the future is altogether more fluid, personalized and exciting. After all, all of the Internet-enabled devices, sensors, triggers and data are oriented towards one common goal, which is giving more advantage to the consumer and more sales as a result. This will have a profound effect on the way we shop and the brands that have future success as facilitators of the connected retail space.

Feel free to contact E-SPIN for any inquiry we can be part of your project or operation requirements to implement and realized connected retail, whether to supply the whole solution or in part, or point solution, from infrastructure system and application supply, project management, end to end application, performance and security monitoring to protection, training to maintenance support.