Apple keeps pushing new chips that are eye-catching with their M1 series, and under double digit growth, and reach 15% in 2021. To make the meaning comparison, it excludes Apple tablets. The PC market is divided by Lenovo, HP, Dell, Acer and the rest.
As Apple starts moving away from the Intel chip and making running Windows operating systems be more challenging. For the business end, it is all about compatibility, where Microsoft did very well in that area. Old applications can run in compatibility mode and let it run. You can run it under a virtual machine as well as a thin app manner.In terms of preserving the business investment on the application, Microsoft ecosystem value is without doubt.
How successful Apple’s own invented Mx series got to see from generation after generation, as the world market competition is always dynamic. Other competitors will do something and make innovation attempts as well. Technology is now under almost yearly replacement one generation after another. Most of the buyers will not be interested in paying for the premium where year after is obsolete and replaced by another. Under that scenario and if you consider change each year, then it makes sense for buying a lower common model instead. But in reality, how many will practice each year change the computer?
So, regardless of Apple or Microsoft, both are required to do something to excite the market and are willing to buy those changes. Whether it is hardware or software innovation. Microsoft is dominating the PC gaming market too, with the recent buy of one of the big game developer houses, its market position is expected to strengthen. No one will consider using Apple for top rank and cover most of the game, due to the closed ecosystem, where Microsoft has had huge support for it for decades. The battle for operating systems together with the hardware, where Microsoft allows its operating system to run from other hardware producer machines, make it a good strategic partner and win the platform choice. Same as well for Google Android win it that way as well.
In comparison with Apple is practice all do it themselves and exercise monopoly and hardware and software locked-in under niched market. Who is right and wrong, the market share change over the years gives the answer.
World is moving toward the fourth industrial revolution (4IR) industry 4.0, and more and more powerful applications or GPU intensive applications can be centralised in said data centre and streaming over manner for enabling digital workspace and anywhere operations. Hardware in the future, not really all need to be equipped with all the powerful chips which add up the hardware cost. Future computing for sure will continue driving by long battery life, slim and portable to carry, and who allow to run most of the application and provide the choice, that will be where the future market chooses. Under that consideration, a bigger ecosystem of partners is the only way to ensure long term success. At the end of the day, users are not really buying for the operating system, they are buying for easy for them to get things done and choose.
To simplify the comparison, for the post is use Microsoft Windows and MacOS for the comparison, in real life, front and server backend is with a variety of Linux distro being used as well in real life.
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