We already discuss about what is Connected Retail. By today in this post we are going to talk over about the connected retail of redefining customer engagement. There are 3 key of redefining customer engagement of connected retail; technology as a facilitator, Customer Centricity – Creating a seamless experience and the last one is Equipping workforce to adopt change.
The first key is technology as a facilitator. From the enlargement of technology consumers are now on various avenues, each contributing the marketer more convenience to know and figure out them. An extensive database of customers’ aims is soaring in the world, nowadays. However, it is a marketer’s decision to decide on the place on which to access consumers. Having a forward-looking view is compulsory here. Many shoppers come up with different moves for different destinations. This is done with the help of technology. The marketing analytics connect with considerate and experience decides the key differentiation of a brand.
As will know it, the technology has implement marketers to advance comprehensive knowledge about them; from basic information such as their name, age and it also goes address to details like their preferred shopping category, destination, days, desired products and shopping patterns. This is a big gain for targeted ways to reach the minds of consumers.
The second key is Customer Centricity – Creating a seamless experience. One of the most important parts of connected retail is marketing and strategy. For example, if a person needs to buy the product, shopper should be accessible to him. Preferably, handle nicely and give the best services. For out of stock items during necessary need becomes one of the main reasons for a consumer to decide for a difference. Aside from marketing a product in every space available, it should also be made possible in every space conceivable.
In the current generation, an important source for improvisation of products is user experience. If one aims to provide a seamless experience, the same goes user feedback is profitable to appreciate improvement required in the product and service delivery. Marketers should arrest an attempt to make sure that every exclusive reaction is recorded and taken into attention. A consumer purchasing online or in a physical store, every one should feel that the purchasing experience was smooth and with no glitches.
The third and final key is equipping workforce to adopt change. One of the most important links in connected retail is employees working for a brand of asset. Although customer service has achieved the thought of all marketers come up with an approach for a brand, it is one of the ignored areas when it comes to accommodate change. Accelerated and endless changes in customer attitude are conspicuous in the feedback they share. This outcomes in many progressions at the customer association levels. After a time of frame, there is a chance of getting troublesome changes in the organization. This can be through innovation or physical association with customers or in activities.
As conclusion, Connected retail is involving consumers at an interchange of physical and virtual world. However, many marketers assume of it as only physical stores and online stores. Connected retail is much more, it is a combination of technology, operations, people and a profound understanding of the consumer.
In the end, what really matters is to know about the consumer buying behavior and shift pattern from now to future. As a proactive marketer, you need to make sure your marketing strategy aligns with the changing market, shaping by the changing and evolving technology and changing buying behavior. Connected Retail provides access to both physical and virtual is the wave to come, some have adapted it and aim to be the first mover, some are waiting and see for it become the trend and then adapt to it. The market will tell by the market share rise or decline.
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