Creating a Great Digital Customer Experience Platform (DXP) Strategy for your business has become a megatrend both locally and internationally, as we move toward the digital economy and current next normal era. Digital marketing is more important than before, since more and more consumer and enterprise prospects and buyers turn to the Internet for the information and will contribute to various influences along the buyer experience toward the said enterprise, from pre-sales, sales and post sales support and repeat purchase cycle.
All enterprises are mobilizing resources toward the digital experience platform (DXP) as a strategy to fulfill customer exercise (CX) journey mapping. Since it is digital, it makes all the stages and analytics measurement easy to capture and use to define, fine-turning and optimize for the next course of action in a more systematic manner, instead of trial-and-error without any marketing data, intelligence serves as guidance. It makes any marketing campaign more measurementable against achievement of the respective stages objective, as well as provide insight into how marketing influence contributes against pre-sales, sales and post sales customer satisfaction.
Just like everyone expects, digital customer experience affects all areas of your business, if you can not provide the level of customer engagements in the various stages compared with your competitors, you are just a click away and lose all the potential leads.
Below are some of the good ways to improve your digital customer experience, if you haven’t done anything yet.
1. Have a clear vision for what you want to achieve for your customer experience.
Begin with the end in mind, you need to be crystal clear about what you want to achieve for your customer experience, define it in the form of a written statement so you can continue fine-turning it if needed as well as serve as the working target where you start to mobilize resources to achieve it.
We hope the above few best practices help you get started with the digital customer experience (CX). When you decide on any Digital Customers Experience Platform (CXP), the criteria will need to cater for being able to execute them.
E-SPIN Group in the enterprise ICT solutions supply, consulting, project management, training and maintenance for multi national corporations and government agencies across the region. Feel free to contact E-SPIN for digital marketing, digital transformation and digital customer experience platform (CXP) requirements and initiative.