We have been discussing about Branded Content Management in previous post. For today we going to look into the differences between Branded Content Management and Content Marketing Management.
Before we enter through with our topic today, we would like to explain what is Content Marketing Management? Content marketing management is the creation of content that is categorically to potential customers and is done to primarily solve the problems and challenges they face. This will be help to build brand trust and learn more about your business and the solutions you are selling. Content marketing management is in the business of turning traffic into prospects or leads. For example, their content there is specifically for their target audience solving a challenge that is directly related to their business.
They have a few key of differences between Branded Content Management and Content Marketing Management. The main key is, uses story-telling much more. While it is common for content marketing management to also throw in some story elements here and there to engage the viewer but the same time , branded content management is a master at immersive story-telling that plunges the reader into another world. Which is the every content is presented as an immersive experience that combined interviews, seamless animations and a narrative that brings readers down the path.
The second key is weaves in their product into the content. Unlike branded content management, content marketing management is about driving leads and sales – that means strategically including their product into the content they are producing. Don’t confuse this with direct-advertising, it is done tastefully and the content has to accomplish its main goal of helping the viewer solve a specific challenge or problem – that’s why they are even looking at the content in the first place.
Next difference is the branded content management is delivers faster results. If you recall, the goals for branded content management is brand awareness plus brand engagement, while content marketing management is brand trust and tangible leads or sales. The branded content management can be launched as a one-off campaign and massively distributed through various channels and get results. For example, the big publications, YouTube, Facebook Ads and PR agencies with content is on point. Content marketing management, however, is a slow-burn and a long process, especially if you are building your own audience base from scratch. After all, it entails:
- Publishing regular content on your platform
- SEO optimization to channel traffic to your website or channel
- Interacting with your base of audience
- Contributing to your community
While both branded content management and content marketing management content can exist in the brand’s own platform. The branded content management is more flexible in its distribution strategy. In addition, If organisation is looking to stay ahead of the buckle and requires a good branded content management, please Feel free to contact E-SPIN for your inquiry and requirement, from hardware, software and value added services (VAS), from consulting the right mix of product you may need to streamline your brand and marketing value creation activity, from high performing laptop, desktop, workstation to group meeting device, graphic design equipments, creative design and marketing software, to order fulfilment with 3-party product piggyback and supply, and post sales technical support and product training.