Digital Experience Platform (DXP) is a new emerging term used to cover emerging categories of enterprise software for companies that want to pursue digital transformation (DT), with the goal of providing better digital customer experience management, like better understanding how people interact with your brand online. For example, a module to create emotional connections with their users on their mobile devices, let customers provide feedback, and respond to those issues etc with a support ticket. In another world, it branded content management + digital customer experience (CX) + content management system (CMS) + customer relationship management (CRM), plus other specific modules that are relevant to specific industry and sector.
A good example is hotel/restaurant booking and reservation modules, post transactions allow for users to give review and comment and be shared with other consumers (as modern consumers trust another consumer who uses the services before, more than what the marketer advertised). It can be a single product, or suite of products that work together.
This is why DXP also refers to as a next-generation content management system (CMS) that allows tracking the customer journey of activities, behaviours, interactions and locations throughout the entire lifecycle of a purchase. It enables brands to deliver targeted content and highly personalized and compelling experiences based on customer profiles across a broad range of digital touchpoints, to create memorable experiences (through multiple customer channels).
So, Digital Experience Platform DXP over CMS and CRM, it is the mega trend right now, if today you are still considering investing in CMS and CRM, you are better off looking into deploying a Digital Experience Platform (DXP) that comes with a range of features and modules that work for your industry and sector.
Feel free to contact E-SPIN for your inquiry and requirement, from hardware, software and value added services (VAS), from consulting the right mix of product you may need to streamline your digital experience platform (DXP), from branded content management content creation with high performing laptop, desktop, workstation to group meeting device, graphic design equipments, creative design and marketing software, to DXP infrastructure availability and performance monitoring to continuous security protection, and post sales technical support and product training.