Digital Transformation in Camera Market

Everyone is being aware the dead of DSLR is near, but the future of photography is not mirrorless. Smartphone being kill off digital point-and-shoot camera, it will continue replaced the rest of camera market and segment.

If you being saw what is going on in the open eye and mind, you will see decline of the camera market in all forms and type, the glory of the past can not be change. The ordinary people daily life is obvious, they just need point and shoot to capture what they come across, and the smartphone in the pocket serve it well, and it can do something camera can not do – filter and processing, then share it over to social media or whatever, all in the same device. This multiple purpose of the smartphone will only become better and time keep going forward. As more camera lens is built into smartphone, this start impact for the camera market who need to carry multiple lens for change the perspective while they shoot.

If you zoom into different users, you will notice for the changes. For example, traveler is buying action camera to capture their unique sport and traveling experience, in 360 camera for photography and video, and recent also pick up is the 3D picture. Not to mention their air drone provide perspective that also completely enrich traveler experience, that none of traditional camera can be address. So, we notice for people do buy device to solve their need, for example, traveler on capture traveling experience, but they will choice for new media and new way, and none of the traditional camera manufacturer is even consider to address that, and still believe in the old fashion and thinking of create better technology and device. This kind of without consideration for the market change and access to new form of technology and product to fulfil their need, we can notice for next few years will had traditional camera manufacturer run out of business. The reason is simple, people buy product to solve or fulfilling need.  You will notice this is very similar for phone manufacturer replaced by smartphone. Watch replaced by smart watches. It sometime very difficult for those player to let go the glory past and feel safe to be in the traditional business they are good at – product the old product that once sold well. They believe it is marketing problem for no able to push or promoting product, no the problem for mis alignment with the changing market.

So, digital transformation (DT) can be undergoing in the same way across all industry and sector, no just Digital Transformation in Camera Market alone. We notice for bank fintech, insurance insurtech, retail online store or virtual reality mall. Basically they are told you the same theme and same topic of issue. Traditional business is either had the open mind and open eye, and take the change by heart and really adapt to it, instead of try to against it. Old leader may need to let go the control for the younger generation, if the experience in the past is not more relevancy to secure the business moving toward the future. Those old leader what need to do is provide their business insight but should let the younger generation come in the stage for them to doing their work and duties.

Feel free to talk to us if you had digital transformation (DT) initiative, we may interest in your digital transformation journey, let see what we can accelerate your journey to reach the digital transformation objectives, whether to involve in or supply digitalization business process and workflow to streamline your business by adopting to industry best practice digital transformation technologies, consulting your senior on the digital transformation and formation for the strategic taskforce or project team.