Digital transformation (DT) transforming every sector and industry, so do it impact on food and beverage industry. As we can observed is on the e-commerce technologies, from provision of high end restaurant booking and reservation online , online food ordering and home delivery, mobile phone payment and so on.
We can imagine the technologies, in particular massive adoptive of smartphone, will provide geographic location position and provide the industry a mean to provide just in time advertisement on the location map, or location navigation on the mobile phone display. Same as well for the leveraging social media website to induce consumer to like the page or engage them for the various marketing promotion and activities.
For innovative industry, will leveraging big data , artificial intelligence, machine learning technologies to analyse their existing customer and attempt to predict for the future consumption pattern and spending behavior.
It is hard for the modern day, the industry player do not leveraging digital channel in the form of website, social media and other related technologies such as analytics and statistic to get market insight before pushing the right marketing mix and information over digital channel.
Beside investing in the food and beverage industry specialist and traditional training, focus on provide enterprise business technologies training for the management and operation staff, will benefit the industry player in the area for discovery industry specific disruptive innovation and attempt to getting breakthrough insight that will be missed by different industry player.
E-SPIN being involved in Enterprise technologies since 2005 to assist enterprise and government customer adapting right technology for the operation. Feel free to contact E-SPIN for the various enterprise technology solutions from food and beverage industry system and infrastructure monitoring, security testing and protection.