Do you have the time to set up a ChatGPT account and try out the new service, which was released in preview in November 2022? Once you have set up your account and started using the service, you will understand why Google’s top management has assembled teams of experts to handle the impact of this technology.
Google generates significant revenue from their search engine, as advertisers spend a lot of money to ensure their listings appear in the search results, ideally in the top ranking of the first page.
Artificial intelligence (AI) and machine learning based ChatGPT provide a more natural and efficient way for us to find what we’re looking for, whether it’s a question or a search, and produce high-quality results. Currently, it is advertisement-free, so the output is clean.
If you have an account, you can download a Chrome extension that allows you to view your searches, including the ChatGPT output. This enhances the experience and we expect significant advancements in this area if the company behind ChatGPT can continue to innovate and commercialize it.
Disruptive innovation occurs periodically, where new and better technologies make older ones obsolete. For example, analog TV to digital, analog music cassette to CD, and then digital music in compressed and lossless formats. The way we use search engines by opening a web browser and typing into the input form is not the optimal solution we’ve been using for decades. The past doesn’t dictate the future, particularly when new and better disruptive technologies are available as alternatives. It depends on how the market players interpret and adapt these technologies for the future to become the new industry standard. From what I see, ChatGPT makes for a better virtual customer assistant (VCA) and chatbot use case.
Surely, 2023 will bring a lot of new emerging technologies, and we need to adapt and learn how to use them. If you haven’t spent time with ChatGPT yet, it’s time to do so and to make some searches and chats and then ponder about what it might be for the future to come.
E-SPIN Group is in the business of enterprise ICT solutions supply, consulting, project management, training and maintenance for multinational corporations and government agencies across the regions where E-SPIN does business since 2005. Please feel free to contact E-SPIN for your requirements and project inquiry.
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