What is superapps? Let’s start with a few examples – the most effective way to get us the understanding of any new terminology there is. Hence, superapps are those applications that are nowadays widely used for various services. In Southeast Asia there is Grab, in the Middle-east, the popular one is called Careem and there are Rappi and Hugo for Latin America. These four examples are among the top successful Superapps today. Of course, for those who wondered about Google play and Appstore, let’s us be cleared that they are not examples of Superapps.
Now, what is superapps in definition? According to Gartner, superapps (also super apps or super-apps) is a single apps that offers end-users (customers, partners or employees) with a set of core features as well as access to independently created mini-apps. It is a platform that delivers a mini-apps ecosystem for users to opt from and then activate them for consistent and personalized app experiences. In other words, a superapps conveniently allow users to choose, activate any favourable mini-apps and also removed them from the user interface after using.
Superapps: Now and in the Future
The use of superapps is more prominent in the East than in the West. The explanation is that digitization happens in different pace in these two parts of the world. Technology is more advanced in the West where multiples solutions had been made available through various innovations while in the East, they need superapps to make it happens. Nevertheless, interestingly, superapps has been listed in Gartner’s top 10 strategic technology trends for 2023 to optimize businesses for brighter future. Additionally, Amazon is reportedly moving towards superapps. These events as well as heavy dependent on mobile technology (smartphone particularly) undeniably are the sign that superapps will become more prevalent in the future.
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