For those who are using Facebook will notice the brand change from Facebook to Meta, as Mark Zuckerberg attempts to make a push for connected virtual conferences, with one of the VR companies he bought earlier. Attempting to build a way for interaction beyond the smartphone, like using a VR headset is very challenging, if you are using one before. It’s a fixed point solution, it really is not a viable choice like the world is moving toward mass adoption of augmented reality (AR) as the way forward for mixed reality (MR) and whatever reality (XR).
For those who early adopted VR for gaming, maybe they can adopt it earlier, but for the rest of people, VR regardless of how you design and make it slim, it can not be portability like existing smartphones already support augmented reality (AR).
It is a bold move, trying to harvest existing Facebook market share and with the attempt to carry the new connected virtual conference, it is worth observing and seeing.
Let face the reality, Facebook remains an iconic social media brand, and the rebranding, kill it instantly, whether for the good or for the bad, let the market decide for a couple of years now. Maybe the best approach is to let the brand as it is just, like what they acquired on instagram. Because if it fails for the new venture, it does not impact the rest. Never the rest, multiverse, vision for next computing platform, for companies that are not even involved in hardware, software application design, and make the bold move with that ambition. From the operating system end, we have Windows, Mac and Linux. VR applies to social media, regardless of how cool it can be, but the flexibility is the killer part, as no one will be interested in wearing the VR headset all the time, if they have a choice, most people will choose smart glass, that much light. But enjoying social media via the smartphone and tablet, and even computer web browsers being the norm at the time, any attempt to break the chain is a bold move to see.
By the way, we have a lot of successful VR headset vendors out there as well. Will it be a closed platform like what Apple attempts to do, make all the existing VR products not compatible in an attempt to monopolize the opportunity they see? Of course the market knows why the name needs to change and what is after the name change and hopes to harvest the huge market share of facebook subscribers and convert them into customers.
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