From growth to hyper growth in the next normal, as growth alone is not enough, when your competition is hyper growth and tap along the next wave where you don’t. We recently saw the first three trillion companies created and a company that hyper-valued unicorns in the electric vehicle (EV) market.
For the EV market, now all the rest of passive and once the dominant market player is now playing a matching game in full force, how the market will go, for the next five years we will know. Those who tap the next wave will experience hyper growth. It is not about what you want to catch, but the time and market force accelerate those who tap the next wave to widen the gap for those who follow and play the game rule for those who set the next wave things. So, it obviously and you know and can see from all the past actual lessons in the market. For the camera market, we recently also saw Canon, the absolute market leader for the camera market, is gear full force for the mirrorless market, where Sony already be the leader in the new market they want to compete with. Sony recently consolidated their camera and smartphone with the hope for a position in the next generation of it. As you can see, the market is dynamic in nature. Great companies in the past, most of them once they can not catch the next wave of things, they will fail, endless of example, see the Kodak, Netscape, Lotus, Novell, Nokia etc. If you look into different sectors and industries, you can come up with your own list with it. Most of them are great companies, but they miss the next wave of things in their time. Some said, Apple Steve Jobs got it right 3 times in his lifetime for the next wave of things.
Most enterprises attempt to maintain existing legacy and historical past line of business and at the same time march toward next wave things. The typical diversified eggs into different basket approaches. You will be surprised to find out that those who catch next waves things is the one doing one at a time, and they are practice zone management, a term and concept term by Geoffrey Moore in his strategic management portfolio book Zone to Win, after study on his client Salesforce and Microsoft and create the four zone management framework.
Most of the companies, in particular the great companies, find it very hard to let go of the past glory and achievement in the market. As most of the time they are the one who create the current market. You want them to let go and focus on a new uncharted market, they are most conservative and always do what they do best. They will not accept other people who know better than they are in the market they operate, since they are the current market leader.
It is always worth being humble and having an open mind and open heart, as the market is dynamic in nature. In the age of disruption, everything is possible. It is worth it for you to examine the changes and challenges and how it impacts the infrastructure model, operating model and business model. The one in the last, business model disrupting will be endanger the survival for all the business in the first place, if no change is happen quick and fast, see what happen in the Nokia and Kodak, and how the empire is fall in relative short period of time.
E-SPIN Group in the enterprise ICT solution supply, consultancy, project management, training and maintenance for corporation and government agencies did business across the region and via the channel. Feel free to contact E-SPIN for your project requirement and inquiry.
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