Company rise and company falls as you can observed from the history. We had just saw Samsung release their mobile Note 10, follow with recent Apple release iPhone 11 Pro. The whole world is eye on Google update event in October. Basically new modern phone standard is triple or quad camera len, 5G depend on the model for benchmark.
From the news and rumours from Google, we saw motion control, using gestures to control the phone, like music play, forward, backward. It technology we saw in the gaming console motion sensor technology alike.
Wearable technology portion, we hear the Pixel watch, after Google bought over a watch making company a while back, they are marching into this area, where until now still monopoly by Apple who create this smartwatch market.
Google is startup from being search engine as they core business, then thru the searching business (until now remain absolute monopoly in this field), follow with online advertisement. On another end we had Google Cloud hosting facility compete with Amazon and Azure. Worth to mention two more line of business (LoB), Pixel range of hardware product from smartphones to laptops. Google Home for smart home.
The lesson here is about digital transformation (DT), a company like Google is moving from cloud and into massive of product, whether it Pixel or Google Home alike. Not to mention they are control few core competencies, like Google Search Engine, Chrome browser, Google Maps, Google Translate, Google Assistant, Android platform and Google Apps, the list goes on. One way or another, you will make use of Google services to some extent.
As they keep expanding the reach from cloud to other means, such as physical product, their influence is increasing and this portion we can see is compete with Apple and Samsung (for Smartphone and Smartwatch). It matter for value innovation, once the product from each other is hard to identify, then those additional value or superior technology that can be parking over become additional buying criteria. It showcases how the leading company that never stop should go and found the area they can deliver value innovation better than other, and proactive to take the digital transformation in the sector or industry. From what Google and Apple did, they are cross the border where they believe capable to provide better value proposition than the rest, so it borderless for nowadays industry and sectors. That the business mindset every modern day business leader should possess, and technology had serve and become main enabling variable to remove enter into new business and new market.
E-SPIN being active and involve in digital transformation, from adapting modern enterprise technology for the corporate and government agencies since 2005. Feel free to contact E-SPIN for various digital transformation initiative or project requirements.