Augmented Reality (AR) is one of the emerging technologies in the fourth industrial revolution (4IR) Industry 4.0. To a certain extent and use case, it is even more practical in real life, since it is built in the smartphone the user is carrying. Google just finished the most anticipated event for the year and disclosed the new AR update. Google improves AR products for immersive maps, scene exploration and long-awaited AR glasses.
The AR glasses can be seen as their attempt one more time and the demonstration of real time translation really makes a very practical use case. It removes the barrier for the language. Rumors for Apple attempt to come out with smart glass, but yet. Without doubt, Google is back at it with their powerful google translate services, which for sure have the edge.
When it comes to domains like Google Translate, Google Maps, no one will argue how to dominate Google in those fields. When Google enhances them with the AR functionality, that is the right move and benefits existing installed bases. Not to mention, Google controls over 77% in the Android market. Whatever change they propose, it is much easier to be the industry de facto.
Google led the world to release their smart glass, and see the design is more ordinary compared with the past attempt, it is the right move. The world expects to be wowed by this new generation of product (since the last generation attempted, the world does not adapt to it). After the smartphone, tablet, follow with smartwatch.
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