The media and entertainment industry had long applies advanced technology in providing wholesome and realistic experiences to their audience. Multiple times, we encounter various movies with actors reacting with their older self or younger self in certain scene. This experience will either leave us in awe or the assumption that everything was made possible through CGI where, in reality, the industry had embarked into the use of digital human which serves better in enhancing realism in the film production. Subsequently, the application of digital human had shown potential in digital communication. Therefore, how digital human improve user experience in digital communication?
At its core, digital human is an innovation driven by artificial intelligence (AI) that is supported by numbers of advanced technologies such as conversational UI, CGI and 3D real-time autonomous animation. The creation of digital human involves the combination of arts and technologies which include generation, animation, and intelligence. The creation process begin with the building of 3D models, textures, skeleton rig, shaders and deformation of the skin that fit the skeleton. Then, by observing the digital human’s physical characteristics – its clothing, body, hair and face, simulation and deformation are applied to achieve the right animation and movement for realism performance. The final process is bringing intelligence into the generated digital human. Language processing and natural speech technologies let digital human to carry out conversations with real humans.
In improving user experience in digital communication, it is essential that the service provides quick, accurate and real-time response. With digital human AI driven characteristics, it enables service providers to give rapid and specific respond by properly recognised and understood the customers’ inquiries. Additionally, through the human avatar that gives out realism performance make customers feel as if they are talking to a human representative itself. Moreover, digital human which is accessible at all time (24 hours a day, seven days a week) allows organisation to be in ever ready state in serving the customers.
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