Today, our life had become heavily dependent on the internet. Whether we like it or not, it is evident that many will become restless when their internet service provider is having disruption. Significantly, the importance of the internet continues to grow as more and more companies embark into digital transformation journey to enhance the growth of their business. The adoption of digital transformation not only changes the way we interact and execute our daily tasks but also the way we communicate. It is the seed that lead to the sprouting of the need for digital human in many enterprises, hence yet again, digital communication is evolving. How digital human improves digital communication today?
Over the years, business had introduced various way of communications to their employees and consumers – from telephone call, hotline, email and the most advanced and recent, chatbots. The reason is to improve user experience, the now main focus of every company, in leading this competitive business environment. Unavoidably, technology advancement had redefine consumers’ definition of satisfying services. In other words, the user expectations had increases as technology advances.
How digital human improves digital communication?
Digital human is basically a generation of image in the virtual world that resembles an individual (usually human) powered by artificial intelligence (AI) and supported by other outstanding technologies such as conversational UI, CGI and 3D real-time autonomous animation. It is an AI-driven innovation that gives out human-like behaviour. AI approaches had been long known for its ability in improving user experience where it is programmed and designed to exhibit traits that most likely resulted from human mind or problem solving. Therefore, digital human which involves the integration of AI and the mentioned technologies having three main characteristics; realism, real-time and AI-driven. With this characteristics, digital human will bring about another level digital communication experience where its application offers human avatar appearance with a more human touch experience and capability as well as 24/7 accessibility (never offline).
E-SPIN Group in the enterprise ICT solutions supply, consulting, project management, training and maintenance for multinational corporations and government agencies across the region E-SPIN do business. Please Feel free to contact E-SPIN for your enterprise digital transformation initiative, project requirement and inquiry.
Other posts that may interest you,
1. Future digital communication -What is digital human
2. Rise of Robotics and AI involvement in all kinds of jobs