Technology is enhancing many industries from financial institutions to retail outlets. It is important that companies stay up-to-date with the increasing changes and enhancements technology is creating for their business. In the retail industry, technology is changing the way many aspects of the industry are conducted. However, the traditional retail shop is still a high priority, and it is important they keep up to date with technological advancements in the industry.
Role of Technology in the Retail Industry
Point of Sale
A good Point of Sale (POS) system can allow you to quickly gather customer information, view live stock across stores, take transactions, and provide digital marketing such as e-receipt to the customer. This is essentially a base product that every retailer aspires to have in-store to allow for seamless transactions between customers. A fast POS ensures a smooth interaction with the customer, to rapidly gather customer information, giving more time to build rapport, and all in mind of improving the customer experience (CX).
Retail Order Management system
With a retail order management system, it will save you significant time and money by automating a lot of tasks that you originally had to do manually. You have access to your stock live both from online and in-store. You can see with the touch of a button, what your least sellers and best sellers are, and easily manage your inventory control month on month. You have access to hundreds of data analytic reports to help your business run smoothly.
Bar code Scanning
Having bar codes on every product is an easy way for you to manage your stock. With all products bar coded both in-store and in the warehouse, stock taking becomes more efficient, resulting in huge improvements in stock ac curacies across all areas of your business. Bar codes on products in-store make it easy for you to scan a product with your POS or mobile POS, and all the details of that product pop up on the screen, saving your time.
Website, Social Media presence and Online Shopping
Website and social media presence can be a very powerful tool in this digital era. It’s a great platform to be able to promote your business, sell your unique selling points, and give people a reason why they should buy from your retail business. It’s a great way for you to promote any sales and offers you have to the wider public on the internet. Consumers are quicker to check up a website and social media page than they are to drive to a store. You need to be able to keep up with the current trends.
Technology and software have a valuable place in the retail industry. They are pivotal elements to keep up with digital consumer demands. As your company undertaking digital transformation (DT) journey. You may need to talk and discuss with enterprise technology service provider who can assist you in various technology solution. Feel free to contact E-SPIN for assist in the infrastructure monitoring, security testing and protection or related requirements.