In the 1980s, Tom Peter was published In search for excellence, a business book at that time based on his research and founding, what makes an excellence company, and explain what he found with the excellence companies at that time.
40 years over, actually merely 10 years, most of the company uses as the case study mostly is no more excellence. Now we are in the digital economy generation, same principle to make it work, need to see how you are capable of digital transformation, to scale, scope and speed in the business key result area (KRA) and compete for the future.
Knowing is one thing, but execution is another. Most of the companies do not lack innovative ideas, what fails majority is the execution. The challenge is on mobilizing enterprise resources to compete in the future, at the same time you must have a unique value proposition to the market that is difficult to copy, that worth investing the company time to acquire such as strategic competency to be competitive in the market, in particular for the future.
If you are not even capable to achieve digital transformation at this point of time, where make use of digital automation, cloud computing, web and multiple channel for the customer engagement and customer services, or in another word, how much of the entire operation is digital operations? Since the world is flat, a business book published until now, global competition is being intensified, your competitors not only presence in your current market you are found comfortable, but they are coming from all parts of the world, who can provide product and services at lower than what you offer right now. So, how are you to respond to the market changes and the challenges, this continue to be the top questions top management and leadership need to answer and have the entire company mobilizing resources to execute the business strategy in mind that helps alignment business and let it continue to remain relevant to the marketplace.
Peter Drucker in his various business books always stated that organization is part of the ecosystem, we expect it to adapt to the changing market so did it renew it relevance to the market for now and tomorrow. How many of your organization’s top management have invested the time to attempt to answer the top questions for the company, are they and their behavior told you and keep you to have the clear picture where the organization wants to be and want to go? and how to get there? In response to the digital transformation, top management and leadership remain one of the key result area can not be ignore, organization mobilizing resources into the wrong future will be disaster, just like what you saw in the news, big corporation is falling due to higher fixed cost but can not yield the business return higher enough to cover the business continuity. Management is comfortable in the historical success, and do not even notice the change that will kill them off slowly, if they do not react to the market what they want and need. Business world keeps repeating the same cycle, new rising stars and companies fill the market needs and wants, and they replace the past leaders.
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