Introduction of Customer Identity and Access Management(CIAM)

As the name implies, Introduction of Customer identity and access management(CIAM) is all about your customers. Serves a software solution that combines login verification with customer data storage. Also monitoring in a single location that links to all of your customer-oriented systems. (CIAM) gives you a centralized customer database that links to all of your other apps and services.

(CIAM) platforms enable seamless and easy customer experiences, so tasks like login, authentication, or preference management don’t impede activity. Additionally, they address the critical need to secure personal data across public networks. These solutions can be delivered via software that can be deployed on premises or in private clouds, or via API-first. This platforms geared toward development teams who want to embed customer identity and access management services into their applications, using REST APIs. Regardless of how they’re delivered, the goal is to turn simple customer experience into true customer engagement.

Overall. CIAM is to understand of how your customers behavior and how to manage your customer/consumer identities. As world moving toward digital economy, customer first strategy and technology initiative always make business practical sense. It is also about enabling an effortless user journey, without sacrificing security and data protection.How can this be done? By single identity and Single-Sign-On (SSO). Single-Sign-On is the idea of allowing your customer to use a single identity, or already-existing identity, to access your services. One password; one set of user credentials. You can even let your customers access your partner businesses services with the same identity, without any extra logins. Or let them use social identities to make the authentication process even simpler. The idea of single identity takes the pressure of re-authenticating and remembering a bucket-load of account credentials away, and makes the user experience simple and easy. Not to mention the cost savings for businesses in password and identity management, centralized policy control and improved risk mitigation.