It began quarantine-free international traveling, as every country moved from COVID-19 recovery to reset.
It is too obvious for those who are falling behind in the quarantine-free international traveling, the potential tourism revenue will not flow in and flow into those who did it, before they consider traveling for holidays. Another policy impact for international traveling outbound or not is domestic policy, whether upon departing and arriving back to the home country, are quarantines needed? If yes, it also discourages the outbound traffic. These are two interrelated policy, need the support for another. Else, regardless for how many resources you put into attempting to boost domestic tourism, it will not work, the reason and hassle is just too obvious.
Most of the travel and tourism sector players are starting their campaign, and the holiday season is coming. Some are more conservative and start domestically and then open for international travelers. It is about the COVID-19 pandemic response capability for the said country. Some of the country will the high risk remain discouraging, but for those who have a good track record to contain the COVID-19 will be in the most international traveler consideration to spend their holidays over.
Those who afford long quarantine time remain with those very important top officer (VITO) segments, but it is realistic to say so, they are eyeing a certain country for certain activity, if you are not in their list, regardless of how encouraging your policy to be, they will not come. That alone reserves a very different luxury destination marketing and branding.
When it comes to the country’s effort to attract oversea travelers, it is worth seeing how proactive the country is. Just like the rest of the sector, we always have the leader who moves first, late follower after the mass is decided. How is your country policy, is it helping to boost your tourism sector or impact your organization performance? For some player in the East expect for the massive of the international traveling will happen in the Lunar Chinese New Year, but it all subject to how coming 100 days condition is going, since most of the people do not rush since the risk for COVID-19 remain outside.
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