In the recent years, additive manufacturing has becoming the most discussed subject as a potential solution to empower a fast rate innovations. Importantly, consumer’s expectations are evolving with advancement of technology as the catalyst. Alas, to marketing departments, challenges and limitations cannot be the reasons of their inability to meet those demands. Instead, those who can do will be the ultimate winner. Therefore, this brings about a question , to industry leaders, whether leveraging the benefits of additive manufacturing in marketing is the best decision in enhancing their business model.
The Application of Additive Manufacturing in Marketing
The use of additive manufacturing in marketing is expanding. From sporting goods, cosmetics, eyewear and stationery, below are several best examples of the products that had been surfacing over the years:
- American football equipment (such as shoes and helmet) from Carbon and Riddel
- Custom 3D printed razor handles from Formlabs and Gillette
- 3D printed mascara brush from Chanel in collaboration with Erpro Group
- Customizes cars with Mini Yours application by BMW
- Shoes with 3D printed midsoles by Adidas in collaboration with Carbon
Definitely, the list will keep on growing in the future.
Leveraging the benefits of additive manufacturing
The most prominent benefits of additive manufacturing are the ability to produce intricate product easily with faster manufacturing time while emitting less waste. While the ever expanding list of consumer products may be a sign for organisation to start their journey on additive manufacturing, it is most important to remember that every implementation can only be leveraged if it is done in the right way. Therefore, an organisation should accurately understood the benefits of additive manufacturing in order to create a top-down corporate strategy that focuses on areas where those benefits can be leveraged in the manufacturing operation and end-use parts and products. This strategy include carefully choosing the technologies and the product to be produced using additive manufacturing without abandoning the need to retain traditional manufacturing methods as both complement each other in different functionalities and needs.
As implementation requirement and materials options are among the stumbling blocks in additive manufacturing, organisation need to properly set the engineering specifications as well as look for a suitable material for additive manufacturing. This hindrance however, will gradually lessen, as the suitability of materials for use will become available as additive manufacturing improves over time.
Additive manufacturing also rises issues on cost for certain complex process of manufacturing and cybersecrurity Nevertheless, every implementation of new technologies always come with challenges. Thus, challenges aside, leveraging the benefits of additive manufacturing bring about a way that give the ability to designers, graphic artists and marketing teams to channel their idea and quickly deliver it to the market which is the key to a successful marketing strategy today.
E-SPIN Group in the business of enterprise ICT solutions supply, consulting, project management, training and maintenance, for multinational corporations and government agencies across the region E-SPIN did business, since 2005. Please feel free to contact E-SPIN for your requirements and project inquiry.
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