Media and entertainment industries are the broadest umbrella term for any business or company involved in areas such as live entertainment, broadcasting, film entertainment, journalism. While most of us associate this industry with pure relaxation – watching movies after work, for example, or relaxing in front of television over the weekend – businesses rely heavily on media and industry entertainment for marketing and recruiting them.
If you own your own business, there are many ways the media and entertainment industry can help you with promotions and advertising. To use this opportunities to expand your business and to learn more about media and entertainment basics, consider:
Create a trade agreement with an entertainment business to showcase your products
Trade out is a way for businesses to provide manufacturers with items – books, furniture and other accessories – they need to be set. Producers often get props and furniture needed for their set while the company gets great branding and promotions. Outgoing trade is often cheaper than product placement offers, but requires signing a contract and providing a tailored product for free.
Develop contacts in entertainment and media fields to promote your business
The media entertainment industry works primarily on contacts, so developing contacts in the field is important. If you want your business to be mentioned in a local newspaper or news exhibition, for example, it’s easier to solve it if you know people in the local media. The entertainment industry directory or media directory can also help you develop a mailing list if you have a product or service that you can offer the media and entertainment industry.
Find celebrities ready to testify about your product or business
Celebrities are always in the public eye, so when they support your company, many fans will hear. Celebrity support offerings also mean that celebrity entertainment companies working with will hear about your product. You do not have to contact the public figures directly – some services will find celebrities who are ready to sign a support agreement with you.
Digital Transformation (DT) in media and entertainment industry
In the past, business typical make use of a lot of printed media such as newspaper, magazine, publication; or broadcasting media such as television, or subscription content provider to carry out their media advertising. With the world connected and massive of smartphone and tablet users, more and more people changing their past habits and make consumption of media and entertainment content online. With the decline in the printed media and traditional broadcasting media, and more and more advertiser is target direct into online media and entertainment. Various technology is using backend to allow advertiser knowing about which geographic region, market segment, interest group to advertising their content and provide massive of business analytics data to fine tune their business marketing. Under technological convergence media and entertainment industry player require to catch up and adapting digital transformation (DT) in the way they think about their business and reinvent back the sustainable new business value for the current and future marketplace, such as leverage 5G wireless network for content delivery, multimedia content streaming with container technology, mobile application security and testing.
Feel free to contact E-SPIN for assist you adapt the trend for media and entertainment industry toward your digital transformation journey, such as container security to infrastructure availability and performance monitoring, continuous security testing and protection.
