Usually, travellers will do a research about the place that they want to go, the hotel for their accommodation and also their transportation for the whole journey. With growing of technology nowadays, it gives more benefits to them who want to travel in searching the trusted agent and hotel since there are many scammers out there. Now we have Trivago and TripAdvisor website for us to compare the price and also to know review about the place. There, people will leave the feedback either in positive or negative feedback. So, you can read all those review and make a smart decision. Do you know how online reviews give impact in travel and tourism?
Online review contributes to good SEO
Search Engine Optimisation(SEO) will make your website easier to find when user search for it. If your website regularly update than other website, the search engine will show your website first,dynamic website rather than static website. Furthermore, the more people put feedback on your website, the higher ranking or rate you will get for the website.
Customer generate feedback
No matter what kind of feedback, either good or bad, you still need to know their feedback regarding your services. Now, we have online review website that will encourage customer to leave their feedback. So, you can improve and maintain your service in future to satisfy customer’s desire.
Open up a channel of communication
Once customer leave their feedback in the website, actually they also want your feedback. You can respond to them either say sorry or thanks to their feedback and cooperation. They will be appreciated because you hear their feedback.
Bad review is good
Bad review is important to know your lacking and try to improve it. Next, with bad review, it shows the balancing between good and bad. If there are all good review, it is hard to trust because anyone can write.
Feel free to contact E-SPIN for travel and tourism website, application and infrastructure monitoring, assessment and protection solution, to make sure continuous monitoring for being defacement, performance and responsive of your website and application.