Digitalization and Digital Economy has not spelled the end of paper and forest products, but it do require the future mind leaders think out-of-the-box differently and adapt digital transformation for their business model.
Paper and forest products such as physical printed book are not going away in the digital economy, fuel by smartphone, tablet and pc without physical printed media. Physical book decline and the industry must shifting its focus to new use cases driven by digitalisation.
If you look at this going forward, where do we expect it to end up if doing nothing for the industry player? Global trend underway where printing and writing papers will keep dramatically decline due to digital economy and digital transformation. Off course physical printing and writing market continue to be existed, but we will no see the growth like the past. Future minded leaders had perform various innovative way to bring in opportunity to extend their product use case.
For example, Fujifilm instax instant film print is great success to encourage market for ‘preserved the moment’ in permanent print at the moment in your life. It also in line with the generation now want personalisation, personal touch of print paper with handwritten writing, washi masking tape applied. So the overall paper market decline, but for those innovative leader is doing a great way to extend the product life. The industry will survived, but need to adapt to new digital economy and found new value proposition.