Hong Leong Assurance

The insurance arm is spearheaded by Hong Leong Assurance Berhad (Hong Leong Assurance), one of Malaysia’s fastest growing life insurers backed by a fast expanding agency force nationwide. HLA began as a General Insurance business under the name of Malaysia Pacific Insurance Berhad in 1972. The Life Insurance business was added into its portfolio a year later. In December 1982, Hong Leong Assurance, a composite insurance company was formed after acquiring the General and Life business of Malaysia Pacific Insurance.

Through a strategic partnership exercise in 2010, Hong Leong Assurance has merged its general insurance business with MSIG Insurance (Malaysia) Berhad, forming Malaysia’s second largest general insurer. The Group is also present in Hong Kong through its subsidiary Hong Leong Insurance (Asia) Limited, offering general insurance services. Additionally, Islamic General Insurance, or Takaful is provided through Hong Leong MSIG Takaful Berhad.