Google Lens search tool recently announced, and allows you to snap a picture where you can not describe the things in writing what you saw, it will help provide the information for you. This is a great opportunity to boost a lot of the online shopping and video content or rich media. Are you starting to make rich media to let people search? If you are not, it is time to think about it. 5G networks will make rich media (including augmented reality or virtual reality content) more accessible.
With youtube becoming the world’s most important video search content engine right now, if you do not have content on the platform, you are most likely losing the opportunity of getting awareness of your company, your product and news channels.
We are surprised to see a lot of century or maybe longer enterprise and giant corporations remain lagged in the adoption of the modern technologies for their digital transformation, from marketing, sales and services (MSS). Despite the mega transition it started as early as 1995 where the first online consumer transacted. And now we are entering into the video search generation.
The traditional belief of 10 years transformation, where most of the enterprises who make the new industry standard will be replaced by another, it most likely will be shortened with the current technology evolution and rapid adaptation. As for crypto currency and blockchain, you can see how some of the countries are now declaring it illegal, so they can control the flow of the money where they can be controlled. Same goes with the world once upon a time, stress free internet and news distributed freely, but now all the country is publishing various censored acts and regulations, to control what you are allowed to publish. Rich media content continues to be led in terms of more easy to absorb the content than writing content. Just imagine, to read a whole book on how to solve a specific problem, compare with the video guide how it can be solved, which is more effective and as the user you prefer?
With just less than two years in the COVID-19 pandemic and now we start to enter endemic. We saw how US control technology chip supply can dramatically change the market share for the vendors who are affected by it. Capitalism in the very native form is pursued for monopoly, regardless of what term they use to polish it, in the very nature of it is to seize the monopoly, whether to use the term discover the blue ocean or blue ocean shift. So you avoid the bloody competition, or modern term known as “red sea”.
The world is now entering COVID-19 recovery to reset, for most parts of the world. We expect greater change is coming and we expect people and enterprises, as well as government institutions to adapt to the new rules. As you can see how the various technologies make the news, from fintech to banking, e-wallet mobile applications, you will be surprised, none of the traditional banking and finance is actually able to seize the opportunity. Either they are too comfortable to be in traditional banking and finance business, and forgot the world is changing, and it will alter the way mass consumers and the world behave. Just thinking of how Nokia lost its market share to smartphones, how traditional premium watches are replaced by high tech smart watches, how traditional point and shoot cameras are replaced by the smartphone built in camera. Electric Vehicles (EV) will also be a good platform to spread the smart car, for those traditional car makers do not see the threat, we will expect that what happened in Nokia will be repeated in the car industry, and no need 10 years, we will see. We expect the world search traffic will be geared toward video search, as rich media content publishing and consuming is becoming the norm of the modern generation.
E-SPIN Group in the enterprise ICT solution supply, consultancy, project management, training and maintenance for corporation and government agencies did business across the region and via the channel. Feel free to contact E-SPIN for your project requirement and inquiry.
