Smartphone had become our lifeline apart from those basic needs (water, air, food and shelter) that we have learnt in our Science class. This lifestyle where many are inseparable with their smartphone give rise to many implementation of technology. This upcoming years signaled us to watch for a technology called Superapps as an empowering technology in business.
The Rise of Superapps
Like what Haruki Murakami wrote in his book, Blind Willow, Sleeping Woman; “Everybody has to start somewhere. You have your whole future ahead of you. Perfection doesn’t happen right away.” Adoption of technology and innovation are the same. Everything starts somewhere. In the Superapps world, for instance, the now well-known and successful Superapps, WeChat begins as a messaging or chatting room application. Alipay, on the other hand, starts as an ecommerce and payments application. Over times, these applications were constantly improved, thus evolving into ‘apps for everything’ or the term Superapps that had becoming a hot topic in business strategy today. With this evolution, the transformation switch is flipped again, effecting the lifestyle as well as the business world.
Superapps as an empowering technology in business
Superapps (can be spelled as super-apps or super apps) has been listed as the top strategic technology in business to watch for in 2023. Its offerings include online messaging, transaction, marketplaces and services such as food delivery and transportation. Therefore, how does superapps play crucial role in empowering technology in business?
This brings us back to the first statement from this post where smartphone had become inseparable with our lives. The advancement of technology had changed the role of mobile phone from simply connecting people, allowing them communicating from different places to completing various daily activities, from grocery shopping to doing remote work. In 2020, Covid-19 outbreak teaches us about the importance of being flexible, reliable and resilient. Superapps had been the ultimate and effective solution during the crisis. It lets business response to customers through only few clicks, with multiple selections of applications. With superapps, service providers are able to leverage customer loyalty and data to further expand services and reach.
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