The world is constantly evolving and with it, so do the generations that come of age within it. Currently, Generation Z is the main target market segment for many companies due to their increasing buying power and influence. However, it is important for businesses not to lose sight of the generation that comes after them:
Branded content management varies from other marketing concepts for it focuses on the brand’s culture and values, rather than its products and services. However, due to the growing attribution to user experience, branded content management is now making a big comeback. As a website copywriter, it is important that you know the basics of writing