The increase in level of awareness in data privacy had brought about a stricter data protection enforcement. Today, regulatory authorities had moved forward in preparing organisations into more considerable fines as the number of organisations that depend greatly on data for better marketing input and business decisions making continue to rise. Organisations that do not
Nowadays, the importance of applying Privacy Enhancing Technologies (PETs) into organisation has emerged amid the growing concern among people about data privacy. While the definition of PETs varies and dependent on the evolution of technologies, at its core, it can be described as technologies or methods as well as knowledge to protect against risks of
The world today highly depends on technologies and internet. This leads to the increase in the risk of data breaches and also consumers concerns on data privacy. In order to maintain security and data privacy, organisations are forced to seek for solution where the responsibility fell on Privacy Enhancing Technologies (PETs). PETs refers to software
The outbreak of Covid-19 has changed the way the world operates and leads to the acceleration of digital transformation. Many retail businesses have shifted to e-commerce while people becomes more reliant to digital world especially the internet of things (IoT). Digital transformation not only means utilisation of digital technologies in business operation but also the
What is Privacy Enhancing Technologies or PETs ? In actual fact, PETs had been around for years now. However, it is not until recently, PETs shoved its way into the spotlight due to the increase in the level of awareness on the importance of security and privacy. Moreover, with data protection laws (i.e GDPR and
As more and more social media giants are being reported for collecting extensive users data and use for various experiments to predict and show for more likely advertisement response, the wave call for control of the user privacy continues to be in the area of everyone’s concern. Social media giants continue to hold the monopoly.