The world is constantly evolving and with it, so do the generations that come of age within it. Currently, Generation Z is the main target market segment for many companies due to their increasing buying power and influence. However, it is important for businesses not to lose sight of the generation that comes after them:
Futureproof organization has recently captured the media interest, we start to see the term being used to write various aspects for the topics. As more and more businesses are falling under the challenge of COVID-19 pandemic, the next normal seems to take longer than everyone expects, as new waves of variants keep coming one after