The history of technological development is littered with examples of various formats fighting it out for market dominance. At times, these format wars will dictate what we refer to the new invention as. When purchasing a high-density optical disc we tend to ask for a Blu-ray for example. As artificial intelligence moves out of its

The rise of virtual customer assistants has been rapid, of that, there is no doubt, and as with any new technology, there have been mixed opinions about its effectiveness. Nonetheless, despite some shortcomings in the initial versions of these solutions, it is already clear that virtual customer assistants have enormous potential in regard to enhancing

We’ve researched the methods companies use to measure self-service, uncovered some lesser known ways to improve it and shown how important it is in determining customer experience, especially for mobile customers. A virtual customer assistant is a computer program that assists customers. The fact that it’s a computer program, at least partially filling the role of a live agent, is what