The future of video entertainment is under the strong pressure to shift toward digital-first platforms away from the respective media and broadcasting companies, who used to monopolize media and entertainment since the film, television era, and continue to do so on the LD, VCD and DVD, BD. But as streamlining becomes the mass choice, it changes again.
You notice that global companies like Amazon, Apple, Disneyland etc are building up their streaming and subscription business, and competing with Netflix. For the general public, how many of the video streaming subscriptions can you commit? As such, we saw the move to bundle it with the respective core business, or you can even get it free, depending on the promotion and marketing objective and campaign from time to time.
Most of the Television and broadcast is dependent on the advertiser, and they need to try to get the attention from the media consumption under the video streaming services. As such, we can expect to see more and more media and broadcasting may be shut down due to losing the viewership, as they are dependent on it to get advertisers.
The future of video entertainment is in the hands of those who can provide video search and on-demand, as well as category browse and play basis. As we are more dependent on the digital economy to get things done, the transition is unavailable, since it became the first-choice channel, the rest of the channel is merely the time for complete extinction and disappear from the market.
The rise of Youtube has become the world’s video search engine, supplying endless amounts of the video entertainment and variety of it, being the new norm. For those who are not interested in being locked down and endless of subscription, the alternative choice is there. So, unless in such an environment context, the existing and traditional media and broadcasting companies are under shrinking market share may not be reversing. Instead, being proactive in making use of the modern channel to produce and deliver video entertainment will be the only way for the future success formula. This is why reality shows and others that can provide interactive engagement with the viewer become popular, as advertisers are willing to sponsor and make their brand associate with it.
As the world transit toward fourth industrial revolution (4IR) Industry 4.0, we got even more emerging technologies available, be it 5G mobile provide huge bandwidth for streaming, to augmented reality technology for advertiser for on location advertisement, to better and larger video-on-demand library created due to cloud endless storage, we can expect for the new media and broadcasting company is competing with who can create unique and exclusive content and let the other carry it to generate bigger viewership than before. No to mention the replay viewership on in the live is counted toward the accumulated viewership, which makes it a quantifiable figure for advertisers to decide whether to make sponsorship or not.
Have your media and broadcasting company come up with a unique and exclusive way for the content? If you are not yet proactive to adapt for the changing world, it is time to accelerate the change. Since those who run in front of the latest emerging technology and the success they are enjoying.
E-SPIN Group in the enterprise ICT solution supply, consultancy, project management, training and maintenance for corporation and government agencies did business across the region and via the channel. Feel free to contact E-SPIN for your project requirement and inquiry.
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