As digital technologies are advancing faster than ever, retail industries and deliver digital solutions to their customers. Technologies that change the way consumers interact with their favorite brands, and a shift in preferences.With the increase in use of personal devices like smartphones, tablets and wearable devices, retailers can take advantage of technology for delivering better customer experience. Companies strive to attract new customers and retain existing ones by differentiating prospects from the competition. New technologies are setting new rules for data and analytics, driving better operations, customer insight and returns in IT infrastructure. Digital stores provide the ability to support massive amounts of data for real-time analysis too.
Let’s look at four Digital technologies that will shape retail industry
Traditional shopping is becoming a thing of the past, with smart software taking over. We can easily see that consumers are ready for alternative methods of shopping. They’re more interested and open to the idea of purchasing through voice-activated software like Google Assistant and chatbots.
Retail Mobile Devices
There was a time where customers would often come into a retail store, and know more about product ratings and features than store employees. Well, retailers now have technology options that give employees the ability to become digital stars. Whether the shopper is holding a garment in her hand or placing an order for delivery to her home, the employee can use the mobile device to accept payment without going to the checkout counter.
Digital technologies can play a major role in making delivery and returns efficient and hassle free. From artificial intelligence (AI) to autonomous vehicles, retailers are now trying to do all they can to improve efficiency, and make receiving and returning orders a convenient process. The service takes into account carrier performance, weather and other data to show the shopper when they can expect their order.
to allow consumers to click an icon to see items they might like, based on their purchases, trending items and products popular on social media. what customers buy and reminds them of items they may need to restock by putting them at the top of search results on its website.