We as the consumer, we used to go book store for purchase physical book, magazine or stationary, since we used to it and as the way for get information what is going on in term of market offering. Publisher based on their industry experience, so do expert author to write something they believe what that market want and then deliver in the book as the experience.
Physical book store you will notice will decline, due to market had change the way they consume book content. Few genre of the book content is in fact under strong impact, such as those offer travel advise or location information. As modern day, consumer had the Google Maps and travel applications can provide those information in better experience. In the modern day, almost all traveler got the smartphone, they will snapshot few on the destination and share to the world, so those more instant and up to date information is much easy to be use, and more important, it is free content. So, as the industry, for the book store or publisher, need to go thru revamp and business technology digital transformation (DT) to capture what market really want and more importantly, willing to be paid in exchange for that.
Another industry share the similar trend is the camera industry, like it or not, smartphone keep advancing and become the primary mean people take photo, edit direct from the phone and share with the world. Camera in the traditional mean is design for non internet era product, so it can only aim at vantage market just like the watch. So, point and shoot and normal use video all is replace by the smartphone, for those still position as the camera shop even specialist store will notice for decline in the business, due the market change. For long term survival, they need to found a better way to market them to more niche market and under going business technology digital transformation (DT) too.
E-SPIN being in the enterprise business technology solutions business since 2005, and assist enterprise, corporation and government institutions customers for the various core enterprise need and requirement, from new technology acquisition or digital transformation or modernisation. Feel free to contact E-SPIN for your specific need and business case, we see how we can assist you in the business journey toward digital transformation (DT).