After a year and a half of lockdowns in the various forms, and at this point of time in the next normal. Majority of the people at large have evolved at the minimum 10 years before COVID-19 pandemic, which also breaks the chain for most of previous behavior, and substitutes with the digital experience (DX).
It consider modern said to provide mobile users can receive the pop up information when they are close certain location or nearby specific objects, which can be leverage for provide better shopping experience, museum and gallery experience, or turning into never forgot 360 degree virtual environment to experience the object in 360 degree manner. It will provide a new means for where the future of elearning and virtual education can be.
Companies of all sizes are looking for a way to consolidate and improve the customer experience, from top to button, to make everyone more accessible, and provide a new chapter of definition for what it can mean for high tech and high touch. Where the customer engagement is important in the digital manner. A truly seamless user experience can only be delivered when the entire enterprise from top to bottom really carries the same attitude to serve with the various modern technology tools. If the company do not possess the passion to serve the customer, no matters how many resources you are invest in digital experience platform (DXP), you will still losing, because you are not have the passion to serve the customer, interest to know more about customers, and what you can put their interest before you, that customer success first mentality.
Companies that losing in the market have some of the symptom, list the top is no more involved in the operations or atleast get to know about their bigger customers; customers feedback and suggestion is never use for the improvement; internal finger pointing for each others or blame each other who make them can not be perform; internal people keep talk own product can not be compete with outsider (where never think about where the company produce product can be used better in what context), the list go on. If you are in the type of company behavior and culture, digital transformation (DT) and digital experience platform (DXP), no matters how much resources you invest in, you will never to see the result, because the customer do not put in the center in the entire architecture, it do not have the soul to speak. Since everyone working for the company is not really excited to serve the customer problem, you can expect a lot of dead man walking existing within the enterprise, under that, how can you expect the digital experience platform (DXP) can help your enterprise?
The digital experience platform (DXP) is “a set of integrated core technologies that support the composition, management, delivery and optimization of contextual digital experiences, for everyone, including the person who delivers the service to your reseller channel and partner, or to end user, or to supplier partners. You need to include everyone, not just customers to see how everything fits together. We are now living in the age, modern computing and technologies can automate and replace a lot of human manuals involved for the process, and the time that free up should be used for nurturing meaningful conversations with the market, and to the supplier, to reseller and to internal employee.
E-SPIN Group in the enterprise ICT solution supply, consulting, project management, training and maintenance for enterprise and government customers across the region. Feel free to contact E-SPIN for your project requirements and inquiry.
