Today, the advancement of technologies grows at a rapid pace such that new technologies do not need to be introduced. Without even realising or knowing it, we are already using and relies on them in our daily life. This situation is proven with spatial computing, a concept that combines idea, tools, technologies and system that redefine our understanding about location. Spatial computing is about transforming computing from 2D into 3D through the integration of computer with technologies such as artificial intelligence, sensors and camera to understand space. For this reason, spatial computing offers vast benefits in various fields especially in marketing. What are the benefits of spatial computing in marketing?
Improve products understanding
With spatial computing, manufacturers are able to generate their digital content as if it is the real products. This allows their employees to experience or study the new features of the products or services in the development stages. As a results, employees will have better understanding on the products or services before being released to the market.
Reduce development cost
Before the discovery of spatial computing, manufacturers have to release a few sample of products for testing or employees training. This leads to extra cost in production and development. Nowadays, through spatial computing, manufacturers are able to save time and cost on this as the product no longer need to be built physically just for purpose of employees training.
Improve customer experiences
Spatial computing allows business owner to generate a 360 degree angle preview of their products as well as virtual try on. These features improve customer experience and also eases customers in making decision on purchasing the products.
Custom-made products had shown increase trend in consumers purchasing activities. Customers can have a first look at the customized product by using spatial computing.
The success of a business today depends mostly on marketing strategies. With the benefits of spatial computing in marketing, business owners can improve their marketing strategies and become among the top competitors in their sector.
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