Superapps is now beginning to become the talk of town as Gartner listed the technology as a top strategic trend for 2023 that will optimise businesses in the future. In the VUCA world today, where everything is vulnerable and disruptive, organisations are indeed in need of every empowering tool that can help grow their businesses. Significantly, the adoption of superapps are beneficial not only to businesses but also to consumers. Therefore, what are the benefits of superapps?
The benefits of Superapps to consumers
1. All-in-one services in a single application
Superapps is an all-in-one application that offers multiple services, from grocery shopping, financial services to e-pharmacy. It is like a marketplace, but with various functions and services, a supermarket in your mobile device – the nearest and fastest you can go to. The consumer’s demand today focuses on a few things when it comes to services. They need it simple, quick and engaging. Complex and abundance applications tend to be overwhelming. Superapps which integrates various miniapps and manages them in a single application lets consumer to easily access to services they need without the need to download and manage multiple applications as well as undergo authentications many times.
2. Reduce memory data and spaces
Different applications have different volumes. Therefore, the more applications being downloaded to your devices, the more spaces will be occupied while more memory data will involve. This can hinder device performance. As a results, consumers are deemed to delete the less frequently used apps. Superapps that streamlines the management of these multiple applications into smaller volume in a single application reduces the use of spaces and memory data.
The benefits of Superapps to Business
1. Improve customer loyalties
A loyal customers is reflected by how often they are using your applications and services. With superapps combining multiple services in one application, it is definite that the consumers will repeatedly uses the same application due to its convenience.
2. Collect behavioural data
Behavioural data allows an organisation or enterprises to observe patterns on how their products are being used. This insights let them understand their consumers behaviour hence, effectively plan their marketing strategies and come out with better business decisions.
3. Enhance business scalability
One of the special feature of superapps are that an organisation can add or launch more services according to business growth and needs. Most importantly the applications can run smoothly and at the same time perform multiple functions.
With people becoming more and more dependent on online activity and attached to their mobile device specifically smartphones, superapps will become an essential as it gives both consumers and businesses benefits from many aspects. Thus, the benefits of superapps need to be properly leveraged to obtain a fruitful outcome.
E-SPIN Group in the enterprise ICT solution supply, consultancy, project management, training and maintenance for corporation and government agencies did business across the region and via the channel. Feel free to contact E-SPIN for your project requirement and inquiry.
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