What is Connected retail? Advances in technology remain to expand development and unique modernization comes into performance. Connected retail is a place that arranges an unified, digitally appreciated, in accumulate experience that attach with and affect customers at the bridge of the basic and physical world. It provides shoppers with a logical journey, which is to shop from digital to physical, linking their online and mobile retail experiences with in-store experiences. And also this is one can almost foresee the future of retail. Although retailers connecting with customers through technology to attempt a superior experience.
In the digital world of connected retail, the retail brands will exist to strengthen understanding for its customers. Customers now have unlimited choices of options to find and buy products and services in both online and offline. To keep up with accelerated technology growth, companies need to raise their marketing approach and take new strategies in managing customers needs.
Herewith in-depth analysis of the key areas of connected customer experience:
- Dedicated consumer applications and online presence
- Value-added features such as click and collect, next-day delivery, loyalty schemes and social sharing
- In-store technology including display screens and interactive kiosks
- Connected retail features such as online ordering in-store and mobile payments
- Assisted sales technology and digital tools for colleagues
- Personalized experiences including appointment booking and customer profiling
- Retail theater such as social media walls, games and in-store DJ’s
As conclusion, Connected retail is involving consumers at an interchange of physical and virtual world. However, many marketers assume of it as only physical stores and online stores. Connected retail is much more, it is a combination of technology, operations, people and a profound understanding of the consumer.
Feel free to contact E-SPIN for any inquiry we can be part of your project or operation requirements. Such as from the marketing creative content production and design application suite, modern graphic designer computing hardware and studio, online estore or web application monitoring for performance and security, to digital transformation (DT) initiative project engagement.