Why augmented reality is better than virtual reality, for those who use both of it before will know the issue is due to head-mounted display. It carries weight, and VR despite being more immersive, it for sure can not be much better for freedom to display when in comparison with augmented reality.
Let me be realistic, that head-mounted display can only consume the content in the fixed point like your living room or desktop, where it makes sense for the graphic intensive or GPU accelerated gaming content, most of the time. But once you go out of that context, augmented reality (AR) for sure outperforms every dimension and aspect. Unless VR can be advanced and transform from head-mounted display to smart glass alike, then it may be more accessible, else, for all forms of marketing and business practice for content, augmented reality is much more accessible, like in the fashion store to display price tag or what items are in promotion etc. That is more direct to the point of benefits for consumers and business content providers.
For a longer period of wearing a head-mounted display, let be honest, it is not really that comfortable regardless of how you design it to be. VR is a completely detached virtual experience, while AR adds a virtual overlay to the physical world. If you are the one who plays Pokemon and moves around the physical world to capture them, you know that its business potential can be applicable to any objects to overlay it in your smartphone display that with you. One more thing regarding VR, you may require a VR remote controller for you to move around the VR world, compared with the AR, everything is just overlayed.
Another quick way to differentiate them and why AR is more valuable is that it creates a social experience, since the nearby friend or your family members can see the content without needing any special device. VR is more personal in nature, this is why its main application is gaming experience at the time, so some business applications in museums or galleries provide a unique virtual experience tour for the masterpiece works.
Regardless of Virtual Reality (VR), Augmented Reality (AR) or Mixed Reality (MR) or Whatever Reality (XR) where the world is moving toward, every business must be aware how to use them for enriching your business and customer experience or with your product.
E-SPIN Group in the enterprise ICT solution supply, consultancy, project management, training and maintenance for corporation and government agencies did business across the region and via the channel. Feel free to contact E-SPIN for your project requirement and inquiry.
