World tallest building perception change, as more and more country is realize is not really economy to construct world tallest at the time, as it will be break record by another thereafter, or just during you announce your world tallest is construction underway. The risk for terrorist attack as you can record for 9/11, and extremely costly to maintain, need to be well considered as well.
It is very challenging to fill it during economy downturn, and as world toward digital economy, nothing to show off for being world tallest building and you have the office inside. As you are a really big giant corporation, you have your very own building by yourself. It is not by the world ‘s tallest, but who is the most mighty that matters in most of the market minds. Global Fortune 500 companies, they do not need to be in those world tallest buildings or associate with it.
This is why, more and more countries are now actually prohibiting very tall buildings from being constructed for good. Instead of constructing a very tall but ugly design and look building that can be seen from a far place within the city, it is better to design something iconic, more beautiful building instead of only one.
A story like the UAE put Burj Khalifa, the tallest structure on Earth, will last for a long period of time, well, until Saudi Arabia Jeddah Tower is completed. But as the world moves toward electric vehicle (EV), electric power rather than fuel power energy, the oil and gas global industry we will expect to see the mega trend shift sooner than everyone expects, as you can see from all the mega EV car booking and order that is undergoing together with the charging station construction all over the place.
Let’s face the reality, iconic or not, not everyone is really a fan of it, in particular the tallest list will keep changing along the year. It has nothing to show off after all, the modern nation’s competitiveness is not defined by who is able to construct such the tallest building, it is by the wealth of the people average about the rest of the world country, that at least is a more meaningful measurement after all. If someday, you are no longer the world’s tallest, people will forget you, so it does not make sense to focus on building the world’s tallest, but holistic of what makes the long lasting reason for people to visit you, again and again. It must be something for people to really love and come to visit, and re-visit when the opportunity comes. It is always about the culture, people, foods in combination to make it so attractive for people, it is particularly helpful for those who are involved in the tourism marketing and promotion to understanding.
After the COVID-19 pandemic, more and more office space demand has dropped, as technology in modern ways allows work from anyplace in the world, the meaning for the office has shifted toward smart space. It will challenge the reason for a lot of companies to occupy a huge office space or make them virtually accessible for all employees all over the world.
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